what we do
We incubate the future of beauty.
We are strategic partners who provide talent and businesses with end to end services needed to build and scale beauty brands. We formulate and manufacture across beauty categories including: skincare, haircare, color cosmetics, beauty tools, personal care, and supplements with a speciality in fragrance.
Using our proprietary data and premier team to guide development and growth strategies, we provide our partners with invaluable industry know-how, insights and connections to rapidly launch ideas based on years worth of infrastructure.
Our portfolio is composed of talent-led, white label and in-house brands.
Our Values
QUALITY
With our in-depth knowledge of the beauty industry, we create real value by producing luxury products at an attainable price point. We harness long-standing industry connections to access the best formulations, packaging, and channels for our brands.
Data Driven
We use proprietary data to understand our Millennial and Gen Z consumers. Our data allows us to operate with precision to make informed decisions that set our brands up for success.
Innovation
We don’t follow the trends, we discover them- pursuing gaps in the market to create the next generation of beauty.
Conscious
We are aware that the beauty industry has a long way to go when it comes to sustainability but we are prioritizing our eco-conscious efforts and continue to improve as new technology becomes available. We are deliberate in selecting our partners, suppliers, and ingredients ensuring they align with our ethical standards. We actively contribute to various charities our team members hold dear by allocating a percentage of our sales and dedicating our time.
